MBA 668 01 MB GS08    

Entrepreneurship Innovatn Rsrce   3.00   06/28/2021   08/21/2021   Web/On-line Course

This course focuses on an in-depth analysis of the resource requirements needed to create a new business, new product line, or new service. The primary topics discussed include analyzing human resource and technological requirements, exploring legal and ethical issues, determining entrepreneurial finance strategies, securing venture capital, evaluating debt capital, developing communication processes, implementing customer relationship management, and preparing a detailed marketing communication plan to stimulate growth opportunities for new initiatives. Prerequisites: MBA 667; MBA 511 or 561; and MBA 571 or 562; or permission of instructor

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