DM 401 U1 UC UC08    

Digital Marketing Analysis   3.00   01/08/2024   03/02/2024   Web/On-line Course

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

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