PR 111 U1 UC UC05
Intro Public Relat 3.00 01/08/2018 02/10/2018 Lecture
Introduction to the strategies and tactics of
public relations; its role and function in society;
management; and its potential as a career. An
examination of PR activities in diverse areas including
counseling firms, corporations, social
agencies, trade organizations and the arts. Study of the strategic
PR process: research, action and planning, communication
and evaluation. Prerequisite: None
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