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BU 425 01 LU    

Advanced Marketing Management   3.00   01/14/2019   05/11/2019   Web/On-line Course

The capstone marketing course. Using case studies, students identify problem situations, diagnose the causes, and develop solution strategies. Topics include marketing research, product planning, channel policies, promotion, and pricing. Computer literacy required. Prerequisites: BU 220, 320; senior standing.

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Meetings Start Time Start Date End Date Room
_______ - 01/14/19 05/11/19