BU 425 01 LU
Advanced Marketing Management 3.00 01/14/2019 05/11/2019 Web/On-line Course
The capstone marketing course. Using
case studies, students identify problem
situations, diagnose the causes, and
develop solution strategies. Topics include marketing
research, product planning, channel policies,
promotion, and pricing. Computer literacy
required. Prerequisites: BU 220, 320; senior
standing.
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